Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

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