Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Amid bellowing beats and screaming spectators, athletes adorned in rhinestones sporting colossal bows on Monday performed flips, toe-touches and round-off back handsprings. Linganore Cheer took home ...

NOTRE DAME, Ind. (WSBT) — Saint Mary's College is hosting the Crossroads Rumble this weekend. It's the school's first-ever stunt competition. 10 teams from across the Great Lakes Region will compete, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...