While the last few weeks of the year are traditionally reserved for reflecting on the year that was, each December, Pantone—the self-described “the global authority on color”—looks to the next twelve ...

Color authority Pantone has selected Ultra Violet (18-3838) as its 2018 Color of the Year. Pantone officials say the dramatically provocative and thoughtful purple shade communicates originality, ...

For 2018, the verdict is in and the future is looking mighty purple -- Ultra Violet, to be exact. Pantone revealed its annual Color of the Year on Thursday (Dec. 7) with the royal and mysterious hue… ...

Pantone unveiled its 2018 color of the year Thursday, and the choice strongly hinted at a call for activism and action. The company chose a deep shade of purple known as Pantone 18-3838, or "ultra ...

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of “Ultra ...