Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Your strategic plan will guide your organisation in achieving its vision, mission and goals, and will help you answer five key questions about your organisation’s purpose and activities. A strategic ...

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. Leadership beams with pride. Internal comms rolls ...

As the University of Colorado Boulder’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

The Milwaukee County Zoo and the Zoological Society of Milwaukee unveiled a new strategic plan for the zoo. The new mission, vision, and plan focus on improving the zoo in not only how it takes care ...

Mission statements are central to a hospital or health system’s vision, identity and strategy. Here are the mission statements of the U.S. News & World Report’s top ten hospitals in the U.S.: Editor’s ...

The Department of Environmental Studies (ENVS) has worked diligently and purposefully to produce this strategic plan. This plan is aligned with key CU Boulder campus-level reports: ‘Flagship 2030’ ...