Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Have you just launched a business, or is your company in a growth spurt or in need of a refresh? Are you looking to generate traction for your business? Why not capture all your different story ...

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning. Rebranding represents an ...

Claudia Mastromauro, VP of Sales, Strategy & Operations, UK at Aryel, argues that harnessing this tech will have to be more than a tactical decision for brands, driven by novelty. Instead, brands need ...

Brand refresh underscores National Vision's continued business evolution and unwavering commitment to accessible, high-quality eye care and eyewear DULUTH, Ga., Aug. 5, 2025 /PRNewswire/ -- National ...

Wondering what Mercedes-Benzes will look like in the near-future? Look no further than the Vision Iconic Concept and its key ...

Olympique Lyonnais Féminin, the most successful club in women’s football, will step into a new era as OL LYONNES – complete with a new performance campus, and move to Groupama Stadium. LYON, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Fashion, luxury and cosmetics brands are among the 600 apps headed to the ...