Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

The first Walmart Black Friday Deals event is live. We took a deep look into Walmart's Black Friday Ad, and curated the best deals on tech from televisions and laptops to Apple Watch es and monitors, ...

Walmart outlined plans to grow its Walmart Connect advertising platform this year, including through a focus on premium ad experiences, in a company blog post. The big-box store said it will begin ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

Roku has teamed up with Walmart to serve a new kind of advertisement that will let you shop straight from your TV. Unlike typical TV ads that only showcase a specific service or product, these ...

Walmart is the second-largest retail advertising player, behind Amazon. The retailer is investing in talent, tech, and partnerships to grow its $2.7 billion ad business. Insider identified 12 execs in ...

NEW YORK, March 7 (Reuters) - More of Walmart's (WMT.N), opens new tab future profitability is likely to come from its sales of ads on Walmart.com and from fees it collects from merchants using its ...

BENTONVILLE, Ark. & SAN JOSE, Calif.--(BUSINESS WIRE)--Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce ...

Walmart now lets advertisers show ads to people who have looked at specific products online. Advertisers will be able to target people based on what they previously bought and might buy in the future.