Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for. Over the last decade, we’ve seen an increase in the number of ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. There are many buzzwords in public relations today. Even in ...

Public relations, otherwise known as PR, is an essential part of marketing your business. To define PR simply, it involves sustaining a positive public image of your company. Additionally, PR is ...

In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...