Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. In his new book out this month, This Is Strategy: Make Better ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

From ancient empires to modern nation-states, leaders have long relied on strategic narratives to shape perceptions of their countries and define their stances on the most critical issues of the day.

Define clear exit strategies to optimize stock profits and minimize losses. Set specific profit and loss targets based on personal risk tolerance. Use market, limit, stop-loss, and take-profit orders ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...