The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

According to a new study by Dr. Yonat Zwebner of Reichman University’s Arison School of Business and her colleagues, when someone says that they have “no preference,” it has an effect on the ...

The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach. At the intersection of the 3 P’s (with apologies to ...

Among Indians overall, sex selection during pregnancy is at least in part a result of a cultural preference for sons over daughters, which may be thought of as “son preference” or “daughter aversion,” ...

Adrian Beaumont does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Guessing what customers want is a losing strategy. The best strategy is to ask them what they want, remember what they say and deliver experiences tailored to those preferences across every ...