Apple says it has begun piloting a new App Store feature called “contingent pricing” that will help developers lure in customers with cheaper subscriptions based on their other purchases. The ...

Apple has started experimenting with a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can bundle subscriptions for two apps at a ...

On Thursday, Apple announced its fiscal third-quarter earnings and in a surprise announcement has declared that it has hit the milestone one billion paid subscriptions landmark across Services and the ...

Apple has launched a new option for developers called "contingent pricing for subscriptions," enabling the sale of discounted secondary app subscriptions for existing subscribers. Developers have a ...

Apple raised the price of Apple TV+, Apple One and a number of its other subscription services Wednesday. If you are an existing subscriber, you will be charged the higher rates "30 days later, on ...

When Apple says it is time to develop services and subscription-based revenues, enterprises in every industry should probably listen. Apple really wants app developers to build their business around ...

Your app subscriptions won‘t be cut off if you forget to tell Apple about your new credit card. Apple will no longer immediately cut off subscriptions if there’s a problem with the payment method.

Apple Gift Cards are one of the most common Apple-related gifts given during the holidays, so if you've received one today, ...

In an effort to attract new viewers in a hugely competitive streaming market, Apple TV+ unveiled a limited-time promotion Wednesday. It offers a steep 70% discount on Apple TV+ subscriptions for both ...

Apple unwrapped its latest bid to boost content revenue: The tech giant announced that it will roll out subscriptions for Apple Podcasts with select partners starting next month. It’s also launching ...

It can be a challenge to find a gift that satisfies the interests of every family member, with holiday shopping often feeling like an elusive hunt. Yet, amidst the variety of options available, Apple ...