Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

If you are hitting the road or catching a flight for Christmas, the forecast brings a mix of good news and caution flags.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

My seven-year-old son skipped ahead of my husband and me, running and laughing, and we had to maintain a quick pace to keep up with him as we walked along the boardwalk. Sweeping dunes with tall ...

MADISON, Wis. (WBAY)– Travel Wisconsin’s Dream Draft Sweepstakes offers football superfans from around the country a once-in-a-lifetime trip to Wisconsin to experience the 2025 Draft in Green Bay.

Wisconsin Dells resorts and attractions report a huge upswing in travel this year after the COVID-19 pandemic severely restricted tourism in 2020. Based on the first four months of 2021, Wisconsin ...

Two Wisconsin resorts and one Wisconsin tour company have been named among the world's best by Travel + Leisure magazine. This is the fourth year in a row that American Club has made the list, and the ...

Wisconsin was the only destination in North America to be honored in the inaugural International Toilet Tourism Awards, with a trio of toilet-happy spots in the state singled out for their stellar ...