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Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...

A mother has worn the same dress for 100 consecutive days in an attempt to prove wool is self-cleaning. Brittany Balinski, 34, documented her unusual challenge on TikTok, where she has more than ...

Can we entirely change the way we dress? That’s the question clothing brand Wool& is asking their consumers. The conscious, sustainable brand, which designs easy-to-wear, capsule wardrobe-ready ...

A busy mum claims wool doesn't need washing, even if her kids have urinated on it, and has now worn the same dress for 100 days straight to prove her point. Taking to TikTok, where she's clocked up ...

From timeless knits to layerable frocks you’ll wear season after season, these are the looks to invest in now.

Cate Blanchett is nothing if not daring with her sartorial choices. Always willing to experiment with a cutting edge silhouette or a bold, fashion-forward piece, the actress is always one to watch ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? With a few of these editor-approved knits, you can spend all winter being cozy ...