A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

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Many people want to write a book, but few actually do it because of how difficult the process can be. I’ve interviewed thousands of business professionals and thought leaders about their books, and ...

Over the decades that I’ve been a professional writer, dozens of people have told me they want to write a book about their inner and outer lives as cabbies, baristas, pet sitters, pizza deliverers, ...