Writing a brief for an influencer requires an entirely different approach from other briefs. They should inspire an influencer, not overwhelm them with information and rules. We asked experts in the ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

A lot of people learn scriptwriting, try things out on Twine, or major in English in the hope to become, one day, a games writer. There is no straight path to games writing and very few courses solely ...

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables. A brief isn’t just about documenting what you want from the agency ...

So you have your first brief-writing assignment, or maybe you are canvassing the Internet for some insight on legal writing after a court ordered you to show cause why you should not be sanctioned for ...

Harry Steinberg, a partner at Lester Schwab Katz & Dwyer, writes: They say that the most durable lessons you learn are the ones you learn the hard way. As someone who has been writing appellate briefs ...

Michael R. Jackson is a Pulitzer and Tony Award-winning playwright and composer. His musical, “A Strange Loop,” started as a personal monologue he wrote shortly after graduating from NYU and it ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...

Writing a brief is so central to the advertising process, you’d think even a marketer could do it. But apparently not. According to the Better Briefs Project, which commissioned a global industry ...