Users on Reddit are reporting that they're now seeing 90-second unskippable ads on YouTube's TV app, even as policy restricts ...

If you enjoy watching YouTube but find the ads disruptive, you are not alone. Many users look for ways to get an uninterrupted viewing experience without signing up for YouTube Premium. The good news ...

I can't live without YouTube Premium. It gives me a ton of value beyond skipping ads. Here's what I love about it.

YouTube is introducing AI-optimised ads for TV viewers that adjust between six-second, 15-second and a new 30-second format ...

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...

During its “Brandcast” this week, YouTube revealed a new strategy to insert ads into videos which will leverage AI to put those ads into the most important parts of a video. Every video has points ...

As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

Whether it's a piece of hardware or a digital service, letting go of something you love is hard and can change how you do things. That's not to say you shouldn't pursue the art of letting go because ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...