A hyperlink is an underlined piece of text that takes you to a website with just a click. Inserting hyperlinks is fairly simple, thanks to the web design tools now available. But it can also help to ...

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...

What is meaningful link text? Hyperlinks connect link text to a particular destination on the web (such as a web page, a particular section of a webpage, or a web-hosted document). Meaningful link ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...