Pew Research Center first started asking about internet use internationally in 2002. Twenty years later, internet use among adults in several countries has increased dramatically. The way people use ...

Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

When it comes to building a great social media profile, it’s important to leverage all the tools available from the platform. The best way to ensure your content is going to have the best reach, ...

Given the explosion of social media, and especially platforms that support short, entertaining, and variably informative video clips—posted by an array of influencers ranging from conscientious ...