Researchers have developed the first scientifically validated "personality test" framework for popular AI chatbots, and have ...

In research, whether in psychology, education, or marketing, we often want to measure things that aren’t easily quantifiable. Think about concepts like happiness, intelligence, or brand loyalty. These ...

Have you ever taken a personality quiz and wondered if it truly captured who you are? Or have you read a news article about a study and questioned the measurements used? These are situations where ...

Primal Constructs are a type of enemy in Genshin Impact. There are three types of Primal Construct: Prospector, Reshaper, and Repulsor. The Primal Constructs drop Radiant Prism, Turbid Prism, and ...

This fundamental study provides a critical challenge to a great many studies of the neural correlates of consciousness that were based on post hoc sorting of reported awareness experience. The ...

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the ...

ABSTRACT: To investigate scale development research in advertising, communication, and public relations, in this study, we analyzed 240 articles from 38 journals with a publication date up to 2023. We ...

Objectives This study aims to address the significant knowledge gap in the literature on the implementation of Casemix system in total hospital information systems (THIS). The research focuses on ...

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