As generative AI continues to reshape the localization landscape, most attention has focused on faster translation and content generation. Less visible — but also important — is how AI is starting to ...

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

As more and more governments turn to data localization, these laws’ negative impact on digital rights are becoming increasingly clear. The multistakeholder community must come together to devise ...

Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...

Abstract: Software testing is an important area in the Software Engineering domain, yet it faces significant gaps within Computer Science education. In that context, there is an even less addressed ...