Bumble CEO Shares How They Went Viral In Their First Week
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Bumble CEO Shares How They Went Viral In Their First Week
Bumble CEO Shares How They Went Viral In Their First Week Just three weeks after launch, Bumble founder Whitney Wolfe Herd and her team used bold guerrilla tactics to market the app. Their goal was to spark curiosity through absence. They executed two key unconventional moves: Posting signs at universities that read “No Facebook. No Instagram ...
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