In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant

8K views · 402 reactions | Add a pop of color to any outfit with our new styles! ✨ *Prices: Women's Pink Champion J$3,795 Women's Gray Champion J$3,795 Metallic Slip-on With Bow J$2,895 Girls' Metallic Sneaker J$3,295 | Payless Jamaica | Facebook

7.4K views · 70 reactions | All Kids' Shoes on sale! A great opportunity to save and find the cutest styles for your little one at #Payless. *Valid until October 1st. | Payless Trinidad & Tobago | Facebook