Value Props: Create a Product People Will Actually Buy
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YouTubeHarvard Innovation Labs
Value Props: Create a Product People Will Actually Buy
One of the top reasons many startups fails is surprisingly simple: Their value proposition isn’t compelling enough to prompt a customer to buy. Maybe they have too many other competing priorities. Or the existing solutions, while imperfect, are “good enough.” Whatever the reason, the product doesn’t provide enough value to spark ...
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