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Loyalty Programs—Once a Perk—Now Help Airlines Survive

Loyalty Programs—Once a Perk—Now Help Airlines Survive

American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar loyalty programs became something airlines depend on for revenue.

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Why Airlines Can’t Survive Without Loyalty Programs | WSJ Case Study

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Citi® / AAdvantage® Platinum Select® Card | You Could Be Wild

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69. American Airlines AAdvantage Program Explained [Complete Guide]

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