Why older people are walking away from what markets sell
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YouTubeRichard J Murphy
Why older people are walking away from what markets sell
As we move into 2026, a striking contradiction is becoming impossible to ignore. People over 55 now account for around half of global consumer spending, and yet markets and advertisers largely ignore them. This video argues that this is not a marketing accident. It is a systemic failure. Older consumers are not passive, disengaged, or ...
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