financedigg℠ on Instagram: "The statement, "Value isn't in the product, it's in the psychology," argues that a product's worth is primarily determined by its perceived value and the emotional connection it creates in a customer's mind, rather than its physical attributes. Key psychological factors influencing value include: Perception: Value is subjective; what one person sees as essential, another might see as trivial. Emotion over Logic: Purchases are often driven by feelings and identity, not