Explore l Learn l Facts on Instagram: "A falling stone, though simple and inanimate, can feel more alive than most machines because it embodies pure motion, energy, and the laws of physics in their most visible form. As it drops, accelerates, and impacts, it reveals forces and interactions that machines often mask with complex designs. Its raw, unmediated presence reminds us of nature's dynamism—every fall is unique, unpredictable, and full of life in a way that even the most sophisticated machi

Apol Creative Strategy - Melbourne on Instagram: "Want to showcase your product without putting yourself in the video? Most brands sell inanimate products and don't have the scope to hire actors for video campaigns. We use kinetic editing (and a touch of ai surrealism) to create drama and intensity out of nothing - or in this instance a mannequin we saw at a party."