How Gen Z Is Reviving Legacy Brands
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YouTubeCNBC
How Gen Z Is Reviving Legacy Brands
CNBC Marathon looks at how Gen Z is reinvigorating legacy brands and influencing change in fashion and beauty retail. After a severe slump in the 2010s, Coach engineered a comeback by winning over Gen Z. In 2024, Coach surpassed Michael Kors to capture 2nd place in the U.S. luxury handbag market, according to Bernstein. In its third fiscal ...
147.7K views5 days ago
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